JACK O'NEILL INVENTED THE WETSUIT IN 1952 IN SANTA CRUZ, CALIFORNIA. HIS VISION AND INNOVATION FIXED THE PROBLEM OF HOW TO SURF IN COLD WATER. THIS BLOG HAS TALES FROM THE SEA AND THE ADVENTURES AROUND IT. FIRST IN. LAST OUT.

Bells is on!! Rincon looking tasty this morning. @jordysmith88 will be up next in about 10mins where he surfs against Julian Wilson for a place in the Quarter Final #makeitring Credit: @joliphotos @tracksmag

Bells is on!! Rincon looking tasty this morning. @jordysmith88 will be up next in about 10mins where he surfs against Julian Wilson for a place in the Quarter Final #makeitring Credit: @joliphotos @tracksmag

Here’s an epic image from @stabsurf’s fullframe section of @jordysmith88 lighting up under a crazy looking sky at Bells. Fingers crossed the comp runs tomorrow! Credit: @tallteef

Here’s an epic image from @stabsurf’s fullframe section of @jordysmith88 lighting up under a crazy looking sky at Bells. Fingers crossed the comp runs tomorrow! Credit: @tallteef

On Easter Sunday @taibuddha hunted barrels not chocolate. Credit: @hampositive

On Easter Sunday @taibuddha hunted barrels not chocolate. Credit: @hampositive

Head along to @blunt_skatesnowsurf today at 3pm and get a high 5 and a signed poster from @jordysmith88 . You could also win a signed surfboard! @strappersurf @evolveagency

Head along to @blunt_skatesnowsurf today at 3pm and get a high 5 and a signed poster from @jordysmith88 . You could also win a signed surfboard! @strappersurf @evolveagency

May your Easter be full of waves like this. Enjoy!! Credit: @ramboestrada

May your Easter be full of waves like this. Enjoy!! Credit: @ramboestrada

@solibailey puts the new #Psycho3 FUZE wetsuit through its paces in the punchy beach breaks of NZ. Credit @kaiuspotter @_angst

@dankarren tunneling into the Southerly earlier today. Credit: @sproutdaily

@dankarren tunneling into the Southerly earlier today. Credit: @sproutdaily

@jordysmith88 will be instore @blunt_skatesnowsurf in Torquay this Easter Saturday from 3pm. Head along for free giveaways, signed posters and a chance to win one of Jordy’s boards! @strappersurf

@jordysmith88 will be instore @blunt_skatesnowsurf in Torquay this Easter Saturday from 3pm. Head along for free giveaways, signed posters and a chance to win one of Jordy’s boards! @strappersurf

Not only does the #Psycho3 have the most super stretch neoprene with #TechnoButter but the Plasma wrist and ankle seals lock water out keeping you drier and warmer. #surflightersurflonger

Not only does the #Psycho3 have the most super stretch neoprene with #TechnoButter but the Plasma wrist and ankle seals lock water out keeping you drier and warmer. #surflightersurflonger

Can’t wait to see @jordysmith88 lay down a few of these at Bells! Credit @asp @kirstinscholtz

Can’t wait to see @jordysmith88 lay down a few of these at Bells! Credit @asp @kirstinscholtz